Buyers Own Brand - Private Label

If you have the distribution network, shouldn't you be building equity in your own Brands?

Amphora Wines is accomplished and successful in the implementation, production and delivery of Buyers Own Brand (BOB) both domestically and internationally.

The company maintains strong and secure relationships with a team of designers, world-class print houses, bottling facilities and logistics companies and also boasts their own in house labelling plant.

Amphora's retail clients who have recognised the need for change and have ventured into BOB's have increased margins significantly while maintaining price point.

With the retailer being the owner of the Brand, price positioning, retail floor space positioning and marketing remains in complete control of you, the Brand owner.

Amphora also advise clients to submit all BOB's to wine shows, reputable wine magazines and wine competitions to gain third party endorsements and further recognition value to the Brand.

Trade marking the Brand is also advised which will protect, add value and also ensure infinite longevity.